Longtime Minnetonka Restaurant, Jimmy’s, Refreshes Brand and Menu
After opening in 2006, Jimmy’s Food and Cocktails is now Jimmy’s Kitchen and Bar after a rebranding and menu refresh.
According to Lake Minnetonka Magazine, owner Mike Jennings has the restaurant biz in his blood—at 94 his dad, the son of a bootlegger, still checks in at his own restaurant establishments everyday.
Despite being a popular lake-area spot, there was an opportunity to shift with the changing customer base and shed dated connotations that may have come with the old restaurant name.
“In this town, the types of food being offered are really changing. We’re adjusting, trying to offer more modern and global options,” Jennings reportedly told the magazine. “We’re moving away from the supper-club feel slightly in favor of quicker, fresh options. On the whole, we’re starting to evolve as an area. What worked 10 years ago won’t necessarily work now or in 10 years. And we’re trying to appeal to a younger crowd.”
While steaks are still core to its menu offerings, the new updated menu now offers simpler, modern dishes, more fish and lighter options.
Jimmy’s is located at 11000 Red Circle Dr. in Minnetonka.
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This local update courtesy of your Minnetonka Community Expert.